In a preview, the international expert, Laurent Vanat, presents his international report on snow and mountain tourism. This report draws up an assessment of the current attractiveness of the mountains. The challenge is to conquer and convert newcomers into avid skiers, snow sports enthusiasts or simply mountain lovers. Whether they are described as mature or emerging, all winter sports destinations on the planet have this challenge in mind. Every ski area operator, every manager, every employee, every industry partner and every athlete can contribute through their actions to make the mountain the destination of the decades to come.