New challenges in the customer journey: Creating the mountain experience

With the widespread digitisation of services, the customer’s path begins months before arriving at the resort. From the identification of the destination to the means of transport, as well as bookings and rentals, many services can be anticipated. The other part of a customer’s path is played out on the spot with new offers at destinations that help to meet the changing expectations of customers. New imperatives are emerging for the years to come that resort marketing must anticipate.

Discover the speakers

Evan REECE

CEO of LIFTOPIA, USA

Loïc BONHOURE

Associate Director at CDA - Compagnie des Alpes, FRANCE

Jakob WAHL

Executive Director and Vice President, Europe, Middle East, Africa (EMEA) Operations at IAAPA, BELGIUM

Xavier LE GUILLERMIC

Europe Africa Resorts Infrastructure and Mountain Strategy Director at CLUB MED, FRANCE