Tuesday 26 April / 14h00 - 14h45 Agora Roundtables

Digitalizing the tourist offering

A cornerstone for the future of mountains.

With the widespread digitalization of services, the customer journey begins months before arriving at the resort. From the identification of the destination to the means of transport, as well as bookings and rentals, many services can be anticipated. The other part of a customer journey is played out on site with new offers at destinations that help meet the changing expectations of customers. New imperatives are emerging that resort marketing must anticipate.