With the widespread digitalization of services, the customer journey begins months before arriving at the resort. From the identification of the destination to the means of transport, as well as bookings and rentals, many services can be anticipated. The other part of a customer journey is played out on site with new offers at destinations that help meet the changing expectations of customers. New imperatives are emerging that resort marketing must anticipate.
13h00 - 17h00 Espace 68 Outside events
SUERA tourism experts meeting
Par Mountain Planet
14h00 - 15h30 Espace 68 Conferences
Isère Attractivité Conference
Par Isère Attractivité