Recruiting new customers in the mountains

Renewing the skier customer base is a genuine challenge, but the future of mountain tourism will not be written solely through the classic prism of winter sports. The health and climate crisis have brought old and new challenges for tourist areas to the forefront. How can we invite more children and adults to embrace a lifelong relationship with this environment and its many qualities? How can we promote our territories as a snow sports destination, a multi-season outdoor sports playground, and a place to recharge your batteries, be one with nature, enjoy a healthy lifestyle, and even work remotely? What are the keys and best practices to find new enthusiasts, regardless of age, and turn them into loyal recruits for both summer and winter?