Pierre François Adam
I have always been passionate about the world of innovation and collaborative processes, as it can be a powerful tool for adapting to current global needs and challenges. Currently, I have been developing and leading, since 2015 for Mountain Cluster, a dynamic of collaborative innovation that articulates tools for foresight, detection of innovative projects, experimentation network and support for entrepreneurship, for the benefit of mountain territories and their needs for present or future adaptation.

Marie-Hélène Boissieux
Born in Grenoble “On the slopes” Marie-Hélène BOISSIEUX is a woman of commitment and networks, passionated about the mountain world and her clients in the ski resorts (Valloire, Ste Foy Tarentaise, Val d’Allos…etc), are proof of this.
With a master’s degree in communication, after having held a position as communication director in a subsidiary of the industrial LEGRAND Group, Marie-Hélène created her own marketing and digital strategy firm in 2006.
With a dynamism that expresses itself on the slopes or on a tennis court, her company is the reflection of her sportsmanship. Excellence and commitment to the firm’s clients are her daily leitmotivs.
With a staff of 5 people, Marie-Hélène and her team are able to manage their clients’ strategies, with the objective of providing a real boost to their activities.
Sensitive to the energy transition, she accompanies the “HYDRO 21” cluster – bringing together the hydroelectricity players in Auvergne Rhône-Alpes, from small and medium-sized companies to large groups (General Electric, EDF, ARTELIA…) – in its marketing and digital strategy.
She is a facilitator of physical and digital roundtables, and also provides “media coaching” training to business leaders who want to optimize their image during press interviews.
Involved in Grenoble’s economic networks, former President of the Femmes Chefs d’Entreprises in Isère and Auvergne Rhône-Alpes, President of business networks, she also teaches at the IAE of Grenoble as a part-time teacher.
Contact: MH Boissieux – www.adeocom.fr – mhboissieux@adeocom.fr – Tel 06 75 19 88 93.

Carlo Carmagnola
Holder of a PhD in Snow Physics, expert in slope preparation techniques and snowpack management, ski instructor and trainer for DSF and ENSA, Carlo shares his time between Météo-France’s Snow Research Center and Dianeige, where he takes care of the development of the ClimSnow – PROSNOW – TipSnow services.

Jean-Pierre Caurier
Founder of Skaping, Jean-Pierre Caurier has more than 16 years of experience in webcam tourism in various countries.
Skaping has received several awards for its webcam innovations.

Laurent Chelle
At 58 years, his numerous managerial experiences in the leisure, the hospitality and the accommodation industry has given to him a clear vision on the trends and innovations that drive these sectors of activity.His sensitivity to environmental and social issues and his large network of experts and potential partners allows him to develop a prospective and structure vision on the strategic transformation of the sector, while maintaining a true passion for operational and management activities.
During his career, he has overseen the launching of major touristic such as Paradiski, but also the management and the development of ski area management companies (ADS Les Arcs-Peisey Vallandry).
He has led projects in distribution, digital transformation at “Compagnie des Alpes”, where was member of the Executive Committee until 2018.
He has founded QUEST CIT in 2018, to support the strategy, the development and the transformation of organizations in the sector of tourism, outdoor and touristic accommodation.
He has co-founded in 2019 Friendly Hotel Collection which operates many hotels in the alps (Flaine – Val d’Isère – Les Arcs).

Guillaume Delage
Guillaume Delage is passionate about mountains, went to art school, and spent his first seasons in Pralognan-La-Vanoise. At 22, he co-founded White Widow, one of the first French snowpark design companies and event creators. At the same time, he developed the eponymous sportswear brand.
In 2006, he joined Freepresse, a publishing house specializing in sports, outdoor, tourism, and brand magazines, as a layout artist and then as Art Director. In 2011, he founded HUBWISER, an interactive design and communication agency specializing in the outdoor sports and mountain tourism sectors. With his collaborators, they developed the GRINCAT web application, an ultra-dynamic guide to improve and optimize tourist site visitation, promotion, access, and visibility.
In parallel, he co-founded a naval architecture firm called TERA-4, developing an innovative concept of “Quadrimaran” boats; there, he mainly supervises strategy, marketing, and communication. He also teaches computer graphics, publishing, and multimedia at art schools such as ENAAI.

Antoine Fayard

Chief Customer Officer e-Liberty Services
I have been working for 20 years in the digitalization of touristic destinations. After 4 years of missions in web agencies all over France, I refocused on mountains and skiing by creating Snowresa.com in 2008, a pure player of ski holidays. I joined e-Liberty Services in 2012 to digitalize the sale of ski passes. I am in charge of the customer division which advices more than 150 ski resorts and generates more than 400M€ of ski passes a year on our omni-channel Saas solution.

Yves Juneau
A native of Quebec City, discovered his passion for snowsports on a ski trip while in fifth grade. This passion and skiing experience, coupled with an interest in media relations lead him to Station Mont Tremblant in 1994. In his 5 years at Tremblant, he played a key role in establishing the Mont Tremblant Village Association and assisted in the promotion and success of Intrawest’s then-newly acquired resorts across Canada, Europe and the U.S.
Yves spent the next decade, from 1999 to 2009, as Regional sales and marketing Director for Mont-Sainte-Anne and Stoneham ski resorts. He proved highly effective and was honored in 2005 with the Quebec Ski Areas Association’s Young Manager Award. In 2006 SAM Magazine awarded him the SAMMY Future Leadership Award for his sense of innovative leadership.
In 2009, Yves took a hiatus from the ski business and joined the Société des établissements de Plein-Air du Québec as the General Manager of Montmorency Falls Park – a Quebec attraction that welcomes 800,000 visitors each year.
In the fall of 2013, he became CEO of the Quebec Ski Areas Association where he promotes winter sports as a way of living. He oversees numerous development programs for new skiers and snowboarders to ensure a healthy industry for the future. He also promotes the industry’s interest and strives to improve the guest on-hill experience at the Eastern Canadian French province’s 75 ski areas.
He sits on the board of the Canadian Ski Council and the Quebec Human Resources in Tourism Council and he is also a member of the Quebec Tourism Industry Alliance. He is a graduate from Bishop’s University located in the Eastern Townships and a father of 2.

Thierry L’Her
Thierry L’HER is director of training for GROUPE CAN and the FORMACAN training center. He accompanied the writing of the Rope Access Emergency Response Plan issued from Emergency First Aid at work training. As an extension, the initiative was taken to produce similar work for workers at height by proposing a specific emergency response plan for Rescue at Height. This visual support is accompanied by a practical guide for professionals involved in work requiring PPE for working at heights. This innovative work therefore makes up for the lack of reference materials in this area.

Alison Lacroix
Head of the On Piste service within the Rossignol Group for 5 years
Practicing and passionate about outdoor sports

Jérémy Noyrey
Deputy Director-General of Ecoles du Ski Français / Syndicat National des Moniteurs du Ski Français
Member of APIDAE executive board
Business school graduate (Skema Business School) and holder of state certificate of ski instructor
Former competitor of alpine ski. 32 years old, PACs, 1 child

Olivier Reynaud
Olivier Reynaud, CEO and co-founder of AIVE.
Creative entrepreneur, specialized in tech for more than 15 years.
3 companies to his credit: Airtist (2003 to 2010), considered as the pioneer of online music listening platforms financed by video advertising even before Deezer or Spotify. The fruit of his first entrepreneurial adventure enabled him to co-found Teads (2010 to 2018), the world leader in online video advertising. The company was acquired in 2017 by the Altice group for 285 million euros. In 2019, Olivier co-founded AIVE with the mission to become the largest video creation studio in the world thanks to its creative artificial intelligence.

Fabrice Pannekoucke
Regional Councillor for Mountain Valleys
President of Auvergne-Rhône-Alpes Tourisme
Mayor of Moûtiers
President of the Coeur de Tarentaise town consortium
Date of birth: 14/05/1975 (46 years old) in Dunkirk,
France Occupation: Local civil service executive
Political affiliation: Les Républicains
● Mayor of Saint-Jean-de-Belleville (73) from 2001 to 2014;
● President of the Coeur de Tarentaise town consortium since 2010;
● Mayor of Moûtiers (73) since 2014;
● Auvergne Rhône Alpes regional councillor since Dec 2015 – delegate for Mountain Valleyssince Sept 2017 (president of the mountain commission / member of thetourism and thermalism commission / disability and social action) ;
● President of the Regional Tourism Agency
● President of Moûtiers Heritage and Culture;
● President of Coeur de Tarentaise Tourisme;
● President of the Pays Tarentaise Vanoise Assembly;
● Vice-President of the permanent commission of the Comité de Massif des Alpes ;
● President delegate to institutional relations of Cluster Montagne
● President of Trans Fer Routes Savoie

Titti Rodling
Titti Rodling is the CEO of Swedish Ski Area Association. Background in strategic communication, management consulting and mega sports events. Degree of Master of Science in Business and Economics. Former alpine Olympic and World Cup skier. Love nature.

Eric Schmitz
Rick entered the ski industry in an unconventional way: upon graduation from Washington University in St. Louis in 2005, he purchased Nordic Mountain in Central Wisconsin at the age of 22.  Armed with a lifelong passion for the sport, business skills freshly learned in college, and relentless reinvestment in the business, he turned the struggling area into a successful operation.  His brothers noticed the fun he was having, and in 2012 partnered with him to re-open the hill where they all learned, Little Switzerland, an urban ski area outside Milwaukee.  The success of Little Switzerland led the brothers to purchase another Milwaukee area, the Rock Snowpark in 2017.  Rick is the proud father of two young skiers, and attributes much of his success to his loving, understanding wife.  While representing three smaller, urban areas in the Midwest, he serves on both the Midwest Ski Areas Association and the National Ski Areas Association Board of Directors.

Dr Georg Schober
Dr. Georg Schober operates as Head of Department of Transportation at TÜV SÜD in the fields of Ropeways and other Metrosystems as Automated People Movers and Hyperloop Systems. Through his expertise, Dr. Schober has worked on countless national and international projects such as for example for Doppelmayr, Leitner & Poma, Intamin or Hyperloop Transportation Technologies. Schober is engaged in risk analysis and functional safety in context of public transport at TÜV SÜD since 2016.

Armelle Solelhac
Armelle Solelhac is a snow sports passionate from an early age. Her master’s degree in business law Grenoble-Alpes University) and an Executive Specialized Master degree in Marketing & Communication at ESCP Business School (Paris) in her pocket, she left to ride ski areas around the world for 2 years. She visited 280 Mountain Resorts in 27 countries on 5 continents. Back home, she founded SWITCH, a prospective, marketing strategy and digital communication agency specialized in tourism and outdoor sports, located in Annecy (France) and Los Angeles (USA). So far, she successfully worked with 150+ clients. In parallel, she sits as a board member of various companies and NGOs. She also teaches at the Savoie Mont-Blanc’s University Institute of Technology. In 2016, she went on a second world tour to study 100+ seaside destinations in 14 countries on 4 continents. For more than 15 years now, she develops her field of fundamental research on prospective about enchantment, influence and customer experience online & offline. She is invited all over the world to speak about the future of marketing & communication in the outdoor sports, hospitality and tourism industries. In October 2019, she published “Mountain Resorts Marketing and Management” (Ed. Territorial). This book was very well received by the mountain industry. In 2021, the English version will be published by Routledge. In 2020, she presented the TEDx talk “How tourism will save the world?” ».

Berno Stoffel
Berno Stoffel (52 years old) has been Director of Switzerland cablecar association since 1 October 2020. Due to his political interventions cablecars in Switzerland could keep in operation almost regularly during the Corona winters 2020-2022. Previously, he was CEO of the Tourist Company Grächen and at the same time director of the cablecars, the mountain restaurants, the Tourist Office and a apartment rental agency. He holds an Executive Master’s degree in Business Administration from HSG St. Gallen; originally he studied theology and did his PhD in the sociology of religion at the University of Fribourg.
Under Stoffel’s leadership, Grächen has been considered a showcase company for the positioning of a destination in recent years and has won many awards at national and international level.
From 2017-2020, he was the president of the Valais cablecar association. Here he was in charge to draft the law to promote Valais cablecars and led various projects such as the abolition of property tax on snowmaking equipment.
Since October 2020, he has headed the Swiss Cableways Association. In this role, he led negotiations with the federal government and the cantons and was instrumental in ensuring that Swiss ski resorts were able to run successfully during the Corona winters in 2020-21 and 2021-22. He initiated a strategic reorientation of the association and is currently restructuring it significantly.

Dominique Thillaud
Graduate of EM Lyon and ISC Paris, Dominique Thillaud began his career in 1992 in Brussels in the mergers and acquisitions department of Banexi, the investment bank of the BNP Paribas Group, then held various positions in consulting and investment banking. In 2002, he joined the SNCF group where he worked for eight years, first as Head of Investments and Development, then as Chief Executive Officer of SNCF Participations and Head of SNCF Group strategy. In September 2012, he joined the Aéroports de la Côte d’Azur Group as Chairman of the Management Board and is responsible for its transformation and development in France and internationally.
On 25 March 2021, he was appointed Deputy CEO of Compagnie des Alpes. He is appointed Chief Executive Officer of the Group as of June 1, 2021.

Ursula Weixlbaumer-Norz
Before founding kids & fun consulting in 2010, Ursula worked for McDonald’s in leading positions around the world for several years. She managed the “Happy Meal” division from the USA for the global market and was then responsible for family marketing at McDonald’s in Europe. Her many years of expertise in strategic family marketing make Ursula a sought-after expert in this field. She researches, creates and markets experiences for the family sector and helps her clients gain insights into the wants and needs of future costumers.

Olve Norderhaug
Olve Norderhaug, Manager at Trysil Bike Arena (Norway) and Project Manager at Destination Trysil (DMO), is 41 years old. He has been working within tourism in Trysil since 2004. His passion is all about creating unique experiences for visitors to our destination. Since the beginning in 2013 He is the manager of the Trysil Bike Arena project. He started from scratch to create a unique mountain bike experience, and today Trysil is the number 1 mountain bike destination of Scandinavia. His goal from the start of the project was to develop Trysil into a sustainable all year destination.

Willy Fux
Willy Fux has been involved in mountain tourism since 1991. He started his career in direct customer contact situations before holding sales & marketing as well as management positions at two different Alpine destinations. In 2009, Willy started LHM to conduct industry-specific market and consumer research. His clients include mountain destinations, tour operators, accommodation businesses and developers, as well as start-ups.
He holds a master’s degree from the Chambéry business school and has been a guest lecturer in France (Université de Savoie, INSEEC Chambéry) as well as at MCI in Innsbruck.

Yoichi Goto

2020- Founder and CEO of Pioneerwork Inc.
Pioneerwork defines “Earth Sports” as the active outdoor sports and the lifestyle with them. It launched a multi-resort pass with 30 Japanese resorts in 2021, which is the first of its kind in Asia. It also provides marketing and consulting for national/regional governments to develop adventure tourism/sustainable tourism content.
2018-2020 Managing Director Japan / Director in Asia of Freeride World Tour
He had lead the market entry and expansion of Freeride World Tour in Japan, the federation of freeride skiing and snowboarding, from scratch to establishing the foundation of freeriding culture. He raised funds from national and local government, large and small corporations, and cleared the regulations to organize the first-ever competition outside of the resort boundary.
2011-2018 DENTSU INC.
He worked for DENTSU INC., marketing and media agency in Japan, being in charge of media buying, account management, and business development.
Panelist, UNWTO Euro-Asian Mountain Resort Conference 2015
B.S. and MBA from Kyoto University, with extended study in Sports Marketing at the University of Lausanne, Switzerland.

Eric Dardé

Eric Dardé, now CEO of Beaumier, has always been passionate about service, hospitality, and embodying the team spirit; of course, he naturally began his career in the restaurant and hotel industry. He rapidly moved up and became Hotel General Manager.
His passion, enthusiasm, and thirst for learning led him to work for an international hotel group, where a few years later he became the Operations Manager for 24 hotels.
Driven by his entrepreneurial spirit, Éric Dardé then joined Les Hôtels d’En Haut to head the hotel’s complete overhaul, in both form and substance, into the Beaumier it is today.

Isabelle Frochot

Isabelle Frochot is a lecturer at Savoie Mont Blanc University. Specialized in customer experience and consumer behavior, she has dedicated her career to the study of tourist behavior more specifically within mountains. her work focuses on the mechanisms of immersion in a tourist destination and the intricacies of sustainable behavior on vacation. Her latest research interests include first-time visitors to the mountains, refuge user and overtourism.

Sarah Viricel

Sarah Viricel, in charge of competitions and development at Lieux FAUVES, is a licensed architect associate.
With more than 20 years of experience in wood design, organic- and geo-sourced materials and short distribution channels, she brings her expertise and supervises the Lyon competition team in carrying out projects for sports facilities, housing, schools, and cultural institutions, combining comfort, health, and frugality. For the past 16 years, she has been in charge of operations at Tekhnê, from the competition phase to completion. She also assists the team in charge of development and communication in order to promote the agency’s achievements and commitments.

Pierre Vollaire

Since 2016, Pierre Vollaire is mayor of Les Orres, a commune and mountain resort in the Southern Alps, and CEO of Semlore, the resort’s operating company. He is also vice-president of the ANMSM and president of its Cimes Durables commission. For over thirty-five years involved in economic and territorial development, Pierre Vollaire now devotes all his energy to the emergence of an economically successful mountain, open to advanced technologies, preserving its environmental and heritage excellence, attached to its social and human values.
Pierre Vollaire is a CPE Lyon engineer, founder of a company in the electronic security sector, co-founder of the Secured Communicating Solutions World Competitiveness Cluster and founder of the OCOVA annual international forum on connected objects and the Smart Mountain.