Claude Bravi

Claude Bravi is Director of Customer Performance Management at Weisse Arena Gruppe (LAAX, Switzerland), where he oversees the customer ecosystem and serves on the group’s strategic board for the LAAX destination. He designs and leads data-driven marketing and customer experience strategies that enhance customer journeys, commercial performance, and long-term value creation. With extensive experience in digital transformation, CRM, and CX, he works across international environments and complex stakeholder landscapes.