Laurent Vanat

Laurent Vanat will unveil the key findings of the 2026 International Report on Snow & Mountain Tourism, the globally recognised reference for ski industry and mountain tourism data.

Building on the structure of previous editions, this presentation will provide a concise and comparative overview of the 2024/25 winter season, set within a long-term international perspective. It will address global attendance trends, contrasts between mature and emerging markets, and the main structural factors currently shaping the ski industry, including operating conditions, market dynamics, investment patterns, business models, geopolitical influences and the sector’s resilience in the face of ongoing transformations.

Based on consolidated data covering all countries worldwide with equipped ski areas, this session will deliver a global, factual and independent perspective on the state of snow and mountain tourism, tailored for resort operators, industry suppliers, policymakers and key stakeholders.