Communication and tourism promotion
16 September 2026
The mountains have long conjured up images as a destination for holidays and skiing, but they are now changing their game plan to appeal to a wider audience. In an ...
Communication and tourism promotion
28 April 2025
Leisure activities in mountain areas are a major contributor to France’s tourism economy. With good progress being made, particularly in Auvergne Rhône Alpes, the challenge of recruitment is a priority ...
Communication and tourism promotion
22 October 2024
On social media platforms like Instagram, influencers have become the new ambassadors for mountain resorts. With their hundreds of thousands of followers, they attract numerous visitors and raise awareness among ...
