Peter van der Schans

Executive Director and Vice President IAAPA EMEA

Peter van der Schans is the Executive Director and Vice President IAAPA EMEA, the global association for the attractions industry.

Peter van der Schans is leading the IAAPA (Global Association for the Attractions Industry) EMEA team since 2022. He joined IAAPA after 20 years of leisure industry experience from a number of attractions including theme parks, a zoo and theatres. Before his current role at IAAPA, Peter served as general manager at Dierenrijk, a family zoo in Mierlo, Netherlands after holding the role of manager at the Pathé Theatre in Nijmegen, Netherlands helping to grow attendance from 180,000 to 600,000 visitors annually. Prior to that, he was the park manager of Attractiepark Toverland, in Sevenum, Netherlands where he contributed to the strategic expansion of the organization with Avalon and The Magical Valley.