Leisure infrastructures: how to break the cycle of commercial obsolescence through storytelling?

In mountain resorts, investing in leisure infrastructure (aerial adventure parks, suspended net courses, or themed trails) represents a major capital expenditure. However, without renewing the user experience, the risk of commercial obsolescence is certain: once the activity has been tested, visitor interest drops. How can you guarantee a sustainable ROI in the context of a transition toward “four-season” tourism?