Feel-Good Mountains: Sport, Health & Well-Being as New Drivers of Attractiveness

What if the mountains became the ultimate destination for better living? From revitalizing outdoor sports to wellness tourism and health-focused experiences, today’s visitors are seeking deeper connection—to themselves, to others, and to nature. This roundtable will bring together experts reimagining mountain destinations to meet rising demand for active recovery, holistic well-being, and purposeful travel. An inspiring conversation to explore new ways to boost appeal, engagement, and long-term economic value for mountain territories.