Tuesday 16 April / 11h00 - 12h00 Agora Roundtables

The New Superpowers of Data

« Real Time Mass Personalization » is the key to the future of marketing tourist destinations. Immerse yourself in a world where personalization becomes norm, thanks to data leveraging individual needs, weather, or even real-time population flows in area. Industry experts will present, the opportunities offered by the latest major developments to sell and shape the experience of future travelers.