Communication and tourism promotion
28 April 2025
Leisure activities in mountain areas are a major contributor to France’s tourism economy. With good progress being made, particularly in Auvergne Rhône Alpes, the challenge of recruitment is a priority ...
Environment
18 March 2025
As awareness continues to grow of the need to protect the environment in response to the effects of climate change, ski resorts and mountain communities are also stepping up to ...
Sustainable development
5 March 2025
As the effects of climate change continue to make their presence felt, awareness of the need to set mountain resorts on a decarbonisation pathway has surged in recent years. In ...
Innovation
31 October 2024
Artificial intelligence is transforming numerous sectors, and mountain tourism is no exception. More and more ski resorts and mountainous regions are adopting AI-based solutions to enhance the visitor experience. Here’s ...
Communication and tourism promotion
22 October 2024
On social media platforms like Instagram, influencers have become the new ambassadors for mountain resorts. With their hundreds of thousands of followers, they attract numerous visitors and raise awareness among ...
Accessibility
24 September 2024
Making digital tools accessible is a key challenge for tourism stakeholders. According to the Défenseur des droits*, 13 million people in France faced difficulties with digital access in 2022. Today, ...
